Marketing and American consumer culture : a cultural studies analysis /

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it mo...

Full description

Saved in:
Bibliographic Details
Main Author: Berger, Arthur Asa, 1933- (Author)
Format: Book
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2016.
Series:Palgrave pivot.
Subjects:

Siena College

Holdings details from Siena College
Call Number: HF5415.33.U6 B47 2016