Trade shows and exhibits; a handbook on the creation, execution, and evaluation of trade shows and exhibits as marketing tools.

Bibliographic Details

Main Author:	Stewart, Donald Goodale
Corporate Author:	Association of National Advertisers. Shows and Exhibits Committee
Format:	Book
Language:	English
Published:	[New York] Association of National Advertisers [1969, ©1968]
Subjects:	Trade shows. Exhibitions. Exhibitions as Topic Expositions. Salons professionnels. trade shows. exhibitions (events)