Higher education as competitive enterprise : when markets matter /

Higher education as competitive enterprise : when markets matter /

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Bibliographic Details
Other Authors: Zemsky, Robert, 1940-, Shaman, Susan, Shapiro, Daniel B., 1948-
Format: Book
Language:English
Published: San Francisco, CA : Josey-Bass Publishers, c2001.
Series:New directions for institutional research ; no. 111
Subjects:
College students > Recruiting > United States.
Education, Higher > United States > Marketing.
College students as consumers > United States.
Universities and colleges > Public relations > United States.
Education, Higher > Economic aspects > United States.
College publicity > United States.
Universities and colleges > United States > Administration > Finance.
Marketing > United States > Planning.

Marist College

Holdings details from Marist College
Call Number: LA227.3 .N43