Resultados da pesquisa

1

Firms, markets, and economic change : a dynamic theory of business institutions /

Firms, markets, and economic change : a dynamic theory of business institutions /

Por Langlois, Richard N.
Publicado em 1995

Livro

2

The emperors of chocolate : inside the secret world of Hershey and Mars /

The emperors of chocolate : inside the secret world of Hershey and Mars /

Por Brenner, Joël Glenn
Publicado em 1999

Livro

3

Cases in marketing management /

Cases in marketing management /

Por Bernhardt, Kenneth L., 1944-
Publicado em 1981

Livro

4

Marketing decision making : analytic framework and cases /

Marketing decision making : analytic framework and cases /

Por O'Dell, William F.
Publicado em 1976

Livro

5

Marketing planning; approaches of selected companies

Marketing planning; approaches of selected companies

Por Miller, Ernest Charles, 1925-
Publicado em 1967

Livro

6

Marketing mistakes /

Marketing mistakes /

Por Hartley, Robert F., 1927-
Publicado em 1976

Livro

7

Marketing successes, historical to present day : what we can learn /

Marketing successes, historical to present day : what we can learn /

Por Hartley, Robert F., 1927-
Publicado em 1985

Livro

8

Marketing management cases; planning and executing marketing strategy

Marketing management cases; planning and executing marketing strategy

Por Weilbacher, William M.
Publicado em 1970

Livro

9

The IBM way : insights into the world's most successful marketing organization /

The IBM way : insights into the world's most successful marketing organization /

Por Rodgers, F. G. (Francis G.)
Publicado em 1986

Livro

10

Cases in marketing: decisions, policies, strategies

Cases in marketing: decisions, policies, strategies

Por Still, Richard Ralph, 1921-
Publicado em 1972

Livro

11

Marketing immunity : breaking through customer resistance /

Marketing immunity : breaking through customer resistance /

Por Lazarus, George
Publicado em 1988

Livro

12

Cases in buying behavior and marketing decision

Cases in buying behavior and marketing decision

Por Wasson, Chester R.
Publicado em 1969

Livro

13

Marketing management for the middleman ; cases and readings prepared and edited for the Department of Manpower and Immigration by Isaiah A. Litvak.

Marketing management for the middleman ; cases and readings prepared and edited for the Department of Manpower and Immigration by Isaiah A. Litvak.

Por Litvak, Isaiah A.
Publicado em 1973

Livro

14

Marketing development in the European Economic Community.

Marketing development in the European Economic Community.

Publicado em 1964

Livro

15

Strategy & marketing : a case approach /

Strategy & marketing : a case approach /

Publicado em 1986

Livro

16

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Por Gershman, Michael
Publicado em 1990

Livro

17

New perspectives in international marketing /

New perspectives in international marketing /

Publicado em 1991

Livro

18

Cases in product policy, pricing tactics, and competitive strategy

Cases in product policy, pricing tactics, and competitive strategy

Por Wasson, Chester R.
Publicado em 1972

Livro

19

Planning the advertising campaign; player's manual

Planning the advertising campaign; player's manual

Por Jenkins, John R. G. (John Robert Graham), 1928-
Publicado em 1971

Livro

20

Consumers and services /

Consumers and services /

Por Gabbott, Mark
Publicado em 1998

Livro