Zoekresultaten

1

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

door Wreden, Nick
Gepubliceerd in 2005

Boek

2

How to run a theatre : a witty, practical and fun guide to arts management /

How to run a theatre : a witty, practical and fun guide to arts management /

door Volz, Jim, 1953-
Gepubliceerd in 2010

Boek

3

Readings in marketing management.

Readings in marketing management.

door Kotler, Philip
Gepubliceerd in 1971

Boek

4

Producing fashion : commerce, culture, and consumers /

Producing fashion : commerce, culture, and consumers /

Gepubliceerd in 2008

Boek

5

Building strong brands /

Building strong brands /

door Aaker, David A.
Gepubliceerd in 1996

Boek

6

Managing brand equity : capitalizing on the value of a brand name /

door Aaker, David A.
Gepubliceerd in 1991

Boek

7

Creativity in product innovation /

Creativity in product innovation /

door Goldenberg, Jacob, 1962-
Gepubliceerd in 2002

Boek

8

Eating the big fish : how challenger brands can compete against brand leaders /

door Morgan, Adam
Gepubliceerd in 1999

Boek

9

Holding corporations accountable : corporate conduct, international codes, and citizen action /

Holding corporations accountable : corporate conduct, international codes, and citizen action /

door Richter, Judith, 1954-

Boek

10

United we brand : how to create a cohesive brand that's seen, heard, and remembered /

door Moser, Mike, 1953-
Gepubliceerd in 2003

Boek

11

Managing new industry creation : global knowledge formation and entrepreneurship in high technology /

Managing new industry creation : global knowledge formation and entrepreneurship in high technology /

door Murtha, Thomas P.
Gepubliceerd in 2001

Boek

12

The marketing plan : a step-by-step guide /

The marketing plan : a step-by-step guide /

door Westwood, John
Gepubliceerd in 2002

Boek

13

Habit : the 95% of behavior marketers ignore /

Habit : the 95% of behavior marketers ignore /

door Martin, Neale, 1957-
Gepubliceerd in 2008

Boek

14

The marketing mavens /

The marketing mavens /

door Capon, Noel
Gepubliceerd in 2007

Boek

15

Asian brand strategy : how Asia builds strong brands /

door Roll, Martin, 1967-
Gepubliceerd in 2006

Boek

16

Marketing research : an applied approach /

Marketing research : an applied approach /

door Kinnear, Thomas C., 1943-
Gepubliceerd in 1983

Boek

17

Marketing organisation : an analysis of information processing, power, and politics /

Marketing organisation : an analysis of information processing, power, and politics /

door Piercy, Nigel
Gepubliceerd in 1985

Boek

18

Effective marketing management : using merchandising and financial strategies for retail success /

Effective marketing management : using merchandising and financial strategies for retail success /

Gepubliceerd in 1991

Boek

19

Marketing management and administrative action /

Marketing management and administrative action /

Gepubliceerd in 1983

Boek

20

Readings in marketing management : a strategic perspective /

Readings in marketing management : a strategic perspective /

Gepubliceerd in 1984

Boek

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