Digital strategies : data-driven public relations, marketing, and advertising /

"Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundam...

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Bibliographic Details

Main Authors:	Luttrell, Regina, 1975- (Author), Emerick, Susan F. (Author), Wallace, Adrienne A., 1976- (Author)
Format:	Book
Language:	English
Published:	New York, New York ; Oxford, England : Oxford University Press, [2022]
Subjects:	Internet marketing. Marketing > Management > Data processing. Public relations > Data processing. Internet advertising. Technology in advertising. Strategic planning > Data processing. Communication in marketing > Technological innovations. Customer relations > Technological innovations.