Borrowing brilliance : the six steps to business innovation by building on the ideas of others /
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.
Bibliographic Details
| Main Author: |
Murray, David Kord |
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| Format: | Book
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| Language: | English |
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| Published: |
New York, N.Y. :
Gotham Books,
2009.
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| Subjects: |
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