Marketing management : knowledge and skills /

Marketing management : knowledge and skills /

Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Book
Language:English
Published: Boston, Mass. : McGraw-Hill, ©2004.
Edition:7th ed.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Marketing > Gestion.
Marketing > Gestion > Études de cas.
Case studies.

RPI

Holdings details from RPI
Call Number: HF5415.13 .P387 2004