Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain /

"This book emphasizes the role of consumer behaviour research as the driving force for the configuration of the retail value chain processes. Along these lines, the application of the latest technological inventions to enthuse consumers through accurate targeting along with the identification o...

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Bibliographic Details

Other Authors:	Doukidis, Georgios I., 1958-, Vrechopoulos, Adam P.
Format:	Book
Language:	English
Published:	Berlin ; New York, NY : Springer, ©2005.
Subjects:	Business logistics > Management. Logistique (Organisation) > Gestion. Integraal ketenbeheer. Klantgerichtheid. E-commerce.