The green bundle : pairing the market with the planet /

"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in gr...

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Bibliographic Details

Main Authors:	Delmas, Magali A. (Author), Colgan, David, 1979- (Author)
Format:	Book
Language:	English
Published:	Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:	Green marketing. Green products. Consumer behavior > Environmental aspects. Marketing vert. Produits écologiques. Consommateurs > Comportement > Aspect de l'environnement. BUSINESS & ECONOMICS > Consumer Behavior. Marketing Verbraucherverhalten Umweltbewusstsein