The green bundle : pairing the market with the planet /

"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in gr...

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Bibliographic Details
Main Authors: Delmas, Magali A. (Author), Colgan, David, 1979- (Author)
Format: Book
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:

Bard College

Holdings details from Bard College
Call Number: HF5413.D45 2018

Adelphi

Holdings details from Adelphi
Call Number: HF5413 .D45 2018

Pace

Holdings details from Pace
Call Number: HF5413 .D45 2018

Le Moyne College

Holdings details from Le Moyne College
Call Number: HF5413 .D45 2018