Thought contagion : how belief spreads through society /
What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throu...
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Bibliographic Details
| Main Author: |
Lynch, Aaron |
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| Format: | Book
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| Language: | English |
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| Published: |
New York, NY :
BasicBooks,
©1996.
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| Edition: | 1st ed. |
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| Subjects: |
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