Thought contagion : how belief spreads through society /

What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throu...

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書目詳細資料

主要作者:	Lynch, Aaron
格式:	圖書
語言:	English
出版:	New York, NY : BasicBooks, ©1996.
版:	1st ed.
主題:	Social psychology. Contagion (Social psychology) Memetics. Psychology, Social Psychologie sociale. Contagion sociale. Mémétique. social psychology. 77.61 attitude, prejudice, social influence. Meningen. Kennisoverdracht. Memetics