Made to stick : why some ideas survive and others die /
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
Full description
Saved in:
Bibliographic Details
| Main Author: |
Heath, Chip |
|---|
| Other Authors: |
Heath, Dan, 1973- |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
New York :
Random House,
c2007.
|
|---|
| Edition: | 1st ed. |
|---|
| Subjects: |
|
|---|