Made to stick : why some ideas survive and others die /

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

詳細記述

書誌詳細

第一著者:	Heath, Chip
その他の著者:	Heath, Dan, 1973-
フォーマット:	図書
言語:	English
出版事項:	New York : Random House, c2007.
版:	1st ed.
主題:	Social psychology. Contagion (Social psychology) Context effects (Psychology) Idea (Philosophy)