Made to stick : why some ideas survive and others die /
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
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Bibliografske podrobnosti
| Glavni avtor: |
Heath, Chip |
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| Drugi avtorji: |
Heath, Dan, 1973- |
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| Format: | Knjiga
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| Jezik: | English |
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| Izdano: |
New York :
Random House,
c2007.
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| Izdaja: | 1st ed. |
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| Teme: |
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