Marketing by objectives for hospitals /

Bibliographic Details

Main Author:	MacStravic, Robin E.
Format:	Book
Language:	English
Published:	Germantown, Md. : Aspen Systems Corp., 1980.
Series:	Aspen publication
Subjects:	Hospital care > Marketing. Hospitals > Marketing. Economics, Hospital Marketing of Health Services Hôpitaux > Commercialisation. Hôpitaux > Aspect économique.