Integrated communication : synergy of persuasive voices /

This book presents some of the latest and best thinking on the advantages and challenges of integrated marketing communication. Marketers who read this book will find new ways to think about their day-to-day decisions. They will find strategic and tactical advice, new views of basic marketing relati...

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Библиографические подробности

Соавтор:	Conference on Advertising and Consumer Psychology
Другие авторы:	Thorson, Esther, Moore, Jeri
Формат:	Conference Proceeding ‌
Язык:	English
Опубликовано:	Mahwah, N.J. : Lawrence Erlbaum Associates, 1996.
Серии:	Advertising and consumer psychology.
Предметы:	Communication in marketing > Congresses. Marketing > Management > Congresses. Communication en marketing > Congrès. Marketing > Gestion > Congrès. Communication in marketing. Marketing > Management. Communicatie. Marketing. Marketing > Communication communicatie communication bedrijfsvoering advertising adverteren public relations management Marketing Policy and Strategy Marketingbeleid en -strategie Congress Conference papers and proceedings. Actes de congrès.