The mass marketing of politics : democracy in an age of manufactured images /
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...
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| Format: | Book |
| Language: | English |
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Thousand Oaks :
Sage Publications,
©1999.
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