The mass marketing of politics : democracy in an age of manufactured images /

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...

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Auteur principal:	Newman, Bruce I.
Format:	Livre
Langue:	English
Publié:	Thousand Oaks : Sage Publications, ©1999.
Sujets:	1900-1999 Political campaigns > United States. Marketing > United States. Presidents > United States > Election. Democracy > United States. Presidents > United States > Elections. Marketing politique > États-Unis. Présidents > États-Unis > Élections. Démocratie > États-Unis. Marketing > États-Unis. Democracy. Marketing. Political campaigns. Politics and government Presidents > Election. Demokratie Wahlkampf Marketing Politiek. Verkiezingen. Massamedia. Propagande électorale > Etats-Unis. Présidents > Etats-Unis > Election. Demokratie. Wahlkampf. United States > Politics and government > 20th century. États-Unis > Politique et gouvernement > 20e siècle. United States. USA USA.