The gort cloud : the invisible force powering today's most visible green brands /

""Green" has gone mainstream. And for many companies, caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that is genuinely committed to green principles differentiate itself from its greenwashing competitors?" "To answe...

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Bibliographic Details
Main Author: Seireeni, Richard, 1949-
Other Authors: Fields, Scott
Format: Book
Published: White River Junction, Vt. : Chelsea Green Pub., ©2008.


Holdings details from RPI
Call Number: HF5413 .S45 2008