The gort cloud : the invisible force powering today's most visible green brands /
""Green" has gone mainstream. And for many companies, caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that is genuinely committed to green principles differentiate itself from its greenwashing competitors?" "To answe...
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Bibliographic Details
| Main Author: |
Seireeni, Richard, 1949- |
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| Other Authors: |
Fields, Scott |
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| Format: | Book
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| Language: | English |
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| Published: |
White River Junction, Vt. :
Chelsea Green Pub.,
©2008.
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| Subjects: |
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