The gort cloud : the invisible force powering today's most visible green brands /

""Green" has gone mainstream. And for many companies, caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that is genuinely committed to green principles differentiate itself from its greenwashing competitors?" "To answe...

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Bibliographic Details
Main Author: Seireeni, Richard, 1949-
Other Authors: Fields, Scott
Format: Book
Published: White River Junction, Vt. : Chelsea Green Pub., ©2008.
Table of Contents:
  • Marketing magic : Dr. Bronner's magic soap
  • The consummate pitchman : Earth Friendly Moving
  • Unfuckers united : the rise, fall, and resurrection of Nau Clothing
  • Cleaning up in a crowded marketplace : Seventh Generation
  • Building green : Michelle Kaufmann Designs and Green Key Real Estate
  • Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific
  • Driving fast in the green lane : Tesla Motors,, Hymotion, and Southern California Edison
  • Marketing your green expertise : Mohawk Fine Papers and Time Inc.
  • Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm
  • Sustainable living : Interface Inc. and YOLO Colorhouse
  • Think big or go home : TerraCycle
  • The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.