The gort cloud : the invisible force powering today's most visible green brands /
""Green" has gone mainstream. And for many companies, caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that is genuinely committed to green principles differentiate itself from its greenwashing competitors?" "To answe...
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| Format: | Book |
| Language: | English |
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White River Junction, Vt. :
Chelsea Green Pub.,
©2008.
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Table of Contents:
- Marketing magic : Dr. Bronner's magic soap
- The consummate pitchman : Earth Friendly Moving
- Unfuckers united : the rise, fall, and resurrection of Nau Clothing
- Cleaning up in a crowded marketplace : Seventh Generation
- Building green : Michelle Kaufmann Designs and Green Key Real Estate
- Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific
- Driving fast in the green lane : Tesla Motors, CalCars.org, Hymotion, and Southern California Edison
- Marketing your green expertise : Mohawk Fine Papers and Time Inc.
- Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm
- Sustainable living : Interface Inc. and YOLO Colorhouse
- Think big or go home : TerraCycle
- The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.