International marketing cases /
This study examines international marketing and how it relates to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a developed world perspective to Third World countries as well.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western,
©2001.
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| Edition: | 6th ed. |
| Subjects: |
RPI
| Call Number: |
HF1416 .J35 2001 |
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