International marketing cases /

International marketing cases /

This study examines international marketing and how it relates to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a developed world perspective to Third World countries as well.

Bibliographic Details
Main Author: Jain, Subhash C., 1942-
Format: Book
Language:English
Published: Cincinnati, Ohio : South-Western, ©2001.
Edition:6th ed.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.
Case studies.
Table of Contents:
  • Case 1 : Kodak vs. Fuji
  • Case 2 : Curtis Automotive Hoist
  • Case 3 : Farggi
  • Case 4 : Hatfield Graphics, Inc.
  • Case 5 : PBS (A) and PBS (B)
  • Case 6 : Colgate-Palmolive Company
  • Case 7 : Currency Concepts International
  • Case 8 : Outback goes international
  • Case 9 : California Foods Corporation
  • Case 10 : Chivalry International
  • Case 11 : U.S. Automakers in Asia
  • Case 12 : Nestlé (Ghana) Ltd.
  • Case 13 : EQ Bank
  • Case 14 : Kellogg in Europe
  • Case 15 : The Gillette Company
  • Case 16 : IKEA
  • Case 17 : NOVA Biomedical and the Iran Deal
  • Case 18 : The Clondike Works
  • Case 19 : All Shave in Saudi Arabia
  • Case 20 : Seagram Co.
  • Case 21 : Carvel in Beijing
  • Case 22 : Hewlett-Packard : DesignJet Online
  • Case 23 : The Kellogg Company
  • Case 24 : Avon Products, S.A. de C.V.
  • Case 25 : Connecticut Corporation (Japan)
  • Case 26 : FedEx and UPS in China
  • competing with contrasting strategies
  • Case 27 : PSA Peugeot Citroën
  • Case 28 : ABB in China : 1998
  • Case 29 : Barossa Winery
  • Case 30 : MacDermid, Inc.