The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures /

The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures /

Bibliographic Details
Main Author: Campbell, Andrew
Other Authors: Park, Robert
Format: Book
Language:English
Published: London ; Boston : Nicholas Brealey International, 2005.
Subjects:
Conglomerate corporations > Planning.
Conglomerate corporations > Management.
Corporations > Growth.
Business planning.
Corporate culture.
Conglomérats (Économie politique) > Planification.
Conglomérats (Économie politique) > Gestion.
Sociétés > Croissance.
Culture d'entreprise.
Table of Contents:
  • The challenge of new businesses
  • Beating the odds
  • The difficulties of building new legs
  • When low growth is better than gambling
  • The new business traffic lights
  • Diversification
  • Searching for new businesses
  • Is there a role for corporate venturing?
  • Positioning and supporting a new business
  • An age of realism.