The tanning of america : how hip-hop created a culture that rewrote the rules of the new economy
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather...
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| Format: | Book |
| Language: | English |
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[S.l.] :
Gotham Books,
2012
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