The tanning of america : how hip-hop created a culture that rewrote the rules of the new economy

Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather...

詳細記述

書誌詳細

第一著者:	Stoute, Steve
フォーマット:	図書
言語:	English
出版事項:	[S.l.] : Gotham Books, 2012
主題:	Stoute, Steve, > 1970- Marketing > United States Hip-hop > United States Consumers > United States Rap (Music) Hip-hop > Economic aspects Hip-hop > Social aspects