The tanning of america : how hip-hop created a culture that rewrote the rules of the new economy
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather...
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
[S.l.] :
Gotham Books,
2012
|
Schlagworte: |
Inhaltsangabe:
- Pt. 1. How tanning happened
- pt. 2. The power, pitfalls, and potential of tanning
- pt. 3. The future of the tan world