The tanning of america : how hip-hop created a culture that rewrote the rules of the new economy

Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather...

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書目詳細資料

主要作者:	Stoute, Steve
格式:	圖書
語言:	English
出版:	[S.l.] : Gotham Books, 2012
主題:	Stoute, Steve, > 1970- Marketing > United States Hip-hop > United States Consumers > United States Rap (Music) Hip-hop > Economic aspects Hip-hop > Social aspects